"Heather was able to quickly capture the pulse of the members, the strategic insight of the board and ideas and aspiration of our staff and assist us in drafting a bold and inspiring strategic plan that will propel our organization to the next level. I would not hesitate to recommend Heather to anyone looking for assistance with their strategic communications.”

Sandro Perruzza, CEO
Ontario Society of Professional Engineers

Heather West
Principal, Fresh Communications

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Fresh Communications: helping organizations lead and succeed with effective communications.

You have insight and expertise to share, and products and services to sell, but you don’t always have time to write the content you need to build your brand, influence decision makers and move employees, customers and stakeholders to action.

For over 25 years, I have been creating communication strategies and messages that compel customers to buy, employees to stay and decision makers to support the organizations I work with.

I can help you achieve your organizational goals through effective communication.



Do you have a communications project that you haven’t had a chance to touch, but desperately need to get done?
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Need help creating a communication strategy that supports your corporate goals?
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Recent projects and activities

  • White Paper: Marijuana in the Workplace (coming soon)
  • White Paper: The Perfect Day
  • Communication Strategy for Global Mining Association
  • Email campaign and website content development for mobile solutions provider that supports churches and not-for-profit organizations