A Fresh Take on Communications

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September 2016

Sep, 22 2016 10:27 AM
Heather West

If thought leadership is part of your growth strategy, you may want to consider adding white papers to your marketing/communications mix.

In its report B2B Marketing  Trends: 2016 Benchmarks, Budgets, and Trends—North America , the Content Marketing Institute found that 71% of respondents include white papers in their content marketing...

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