A Fresh Take on Communications

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June 2019

Jun, 5 2019 2:00 PM
Heather West

In a recent conversation, a client mentioned that she is thinking a lot about the technology needed to take her organization to the next level. She's not alone. Many CEOs are in the same place, and according to Terri Mann, Vice President of Financing for GTA, Central and East at...

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Change Management, Leadership, Technology  
  

Jun, 3 2019 10:45 AM
Heather West

Mike Davison, Data and AI Architect at the Microsoft Technology Centre in Toronto works with customers to accelerate their adoption of Microsoft data and AI technology. At a recent Small & Mighty Summit, he talked about what small business leaders should consider when they are contemplating AI for their businesses.

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Change Management, Leadership, Technology  
  

March 2017


Mar, 29 2017 10:00 AM
Heather West

The way you communicate at the start of a change initiative will either build or break trust and can have a significant impact on stakeholder engagement, contribution, and collaboration throughout the process.

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Change Management, Leadership  
  

December 2016


Dec, 5 2016 3:00 PM
Heather West

Readers don't want to pour over your annual report to find the information they need. Here are three reasons why it's time to think about taking a different approach.

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Annual Reports, Leadership  
  

September 2016


Sep, 22 2016 10:00 AM
Heather West

If thought leadership is part of your growth strategy, you may want to consider adding white papers to your marketing/communications mix.

In its report B2B Marketing  Trends: 2016 Benchmarks, Budgets, and Trends—North America , the Content Marketing Institute found that 71% of respondents include white papers in their content marketing...

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May 2016


May, 24 2016 11:31 AM
Heather West

I was recently with a group of friends who were lamenting the many change initiatives they have gone through of late. As the only communications professional in the room, I asked how they were informed about these initiatives and they quickly responded that they aren’t given any information until the...

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May, 2 2016 3:20 PM
Heather West

Last week, I was asked to participate in the CEO Health + Safety Leadership Network Roundtable on mental health in the workplace. It was a sold out event. There were over 80 people in the room, which isn’t surprising given that mental health problems and illnesses are the number...

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Leadership, Mental Health, Women at work  
  
 
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