Writing

Clients & Testimonials

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“We used Heather as we began developing our new Strategic Plan. Heather was able to quickly capture the pulse of the members, the strategic insight of the board and ideas and aspiration of our staff and assist us in drafting a bold and inspiring strategic plan that will propel our organization to the next level. I would not hesitate to recommend Heather to anyone looking for assistance with their strategic communications.”

Sandro Perruzza, CEO
Ontario Society of Professional Engineers

 

“I count on Fresh Communications to synthesize concepts and ideas and put that information into the fast-changing context of the day. Heather helps me communicate in a way that is meaningful to my audience and true to my authentic voice.”

Elizabeth Mills, President and CEO
Workplace Safety & Prevention Services

 

“Heather has become an invaluable extension of the GS1 Canada marketing and communications team. She consistently delivers high-level, thoughtful and well-researched pieces for our organization, demonstrating her ability to understand even the most complicated business models and industries.”

Ryan Eickmeier
Senior Director, Marketing, Communications and Government Relations, GS1 Canada

 

“Heather was wonderful to work with on a challenging proposal.  She was able to quickly understand a very complex issue and articulate it well.  Heather was terrific to understand the very tight timeframes and was able to complete the job well before the deadline.  She also provided the strategy and talking points to best present this proposal to a large committee.  Heather’s involvement in the writing of the proposal and presentation was key to this being accepted by a Provincial Ministry.  This was a significant grant, and we were extremely pleased that the project was able to be successfully completed.”

Sandy Stemp, Executive Director
Reena

 

“We had the pleasure of working with Heather West of Fresh Communications on an integral project for the members of the Canadian Association of Exposition Management (CAEM). CAEM's Strategic Plan included the creation of Best Practices Guidelines for the Exposition & Events Industry within Canada. This led to the development of a Best Practices Task Force that worked closely with Heather West and Fresh Communications. Heather has been able to listen to our focus group discussions, complete research, and work with our aggregator to create first-class best practices and to articulate our needs into a professional document that we can present to our membership. I highly recommend Heather West and Fresh Communications!”

Serge Micheli, CAE, CEM, Executive Director
Canadian Association of Exposition Management

 

“We were fortunate enough to work with Fresh Communications on our recent Best Practices project.  Heather was instrumental in vetting, organizing and presenting our research in a cohesive, meaningful reporting process.  Our project comprised a vast amount of meetings with high-level industry partners.  Heather’s ability to research, record, organize and report a vast cross-section of opinions and material was a task of great proportions to say the least.  Fresh Communications did not disappoint, and we simply could not have completed our task without her.”

Catherine MacNutt, Marketing & Operations Manager
Master Promotions Ltd.

 

“I rely on Heather’s ability to view my business from 30,000 feet. She takes the time to understand my business goals and asks provocative questions that illuminate opportunities and barriers to effective communication. Whether I’m looking for new ways to engage my team, seeking writing assistance with presentations and proposals to bring in new business, or thinking about the communication resources I need to take my business to the next level, I know I can count on Fresh Communications to provide the guidance and expertise that I need.”

Susan Browne, Owner
Dovetail Communications

 

“On time, on budget, saying exactly what you want it to say better than you could say it yourself.  What more could you want from a copywriter?  It’s a pleasure to work with Heather!”

Heather Green, President and CEO
Greenhouse Marketing & Communications Inc.

 

 

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