A Fresh Take on Communications

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March 2017

Mar, 29 2017 10:00 AM
Heather West

The way you communicate at the start of a change initiative will either build or break trust and can have a significant impact on stakeholder engagement, contribution, and collaboration throughout the process.

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December 2016


Dec, 5 2016 3:24 PM
Heather West

Readers don't want to pour over your annual report to find the information they need. Here are three reasons why it's time to think about taking a different approach.

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September 2016


Sep, 22 2016 10:27 AM
Heather West

If thought leadership is part of your growth strategy, you may want to consider adding white papers to your marketing/communications mix.

In its report B2B Marketing  Trends: 2016 Benchmarks, Budgets, and Trends—North America , the Content Marketing Institute found that 71% of respondents include white papers in their content marketing...

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May 2016


May, 24 2016 11:31 AM
Heather West

I was recently with a group of friends who were lamenting the many change initiatives they have gone through of late. As the only communications professional in the room, I asked how they were informed about these initiatives and they quickly responded that they aren’t given any information until the...

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May, 2 2016 3:20 PM
Heather West

Last week, I was asked to participate in the CEO Health + Safety Leadership Network Roundtable on mental health in the workplace. It was a sold out event. There were over 80 people in the room, which isn’t surprising given that mental health problems and illnesses are the number...

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Leadership, Mental Health  
  
 
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